# pricing advisory services

1 article

Stop selling compliance on its own

Stop selling compliance on its own

AI is making compliance cheap to deliver — and that's exactly what makes advisory affordable to clients for the first time. When the cost of producing the books or the return falls, the freed capacity funds the advisory, so it folds into a price the client already absorbs instead of a premium they refuse. The catch: you can pass those savings through as a lower fee or use them to fund advisory — not both.

Peter McCarroll
Peter McCarroll