Peter McCarroll

Peter McCarroll

Founder of Fuel Accountants and The AI Accountant. With over 15 years in practice management and technology consulting for accounting firms, Peter is passionate about helping accountants embrace AI to transform their businesses.

114 articles

Intuit Stopped Competing With You

Intuit Stopped Competing With You

At its June 23 Connect ON event, Intuit told accountants it will stop marketing bookkeeping to their clients — "full stop" — while quietly raising prices "to reflect the value" of AI and sunsetting QuickBooks Online Accountant by the end of 2026. The retreat is real, but it's the tell: Intuit makes more money owning the platform than competing with you on the books. Here's what the warm language is actually buying — and the one thing you shouldn't hand the platform.

Peter McCarroll
When the close costs $49

When the close costs $49

An AI bookkeeping startup just raised $10 million to close the books for $49 a month — and it's run by the founder whose last cheap-bookkeeping venture went bankrupt. A room of small-firm owners landed on an uncomfortable truth: fee pressure on the monthly close now comes from four directions at once.

Peter McCarroll
Weekly AI Roundup for Accountants: The plumbing shipped. The hard part didn't.

Weekly AI Roundup for Accountants: The plumbing shipped. The hard part didn't.

This week in AI didn't bring a new model — it brought plumbing. Agentic tools that do the work (Suralink, Melio) and the governance layer that decides who connects them (Anthropic's managed MCP auth) all shipped, but none of them solved the problem that matters most to a multi-client firm: keeping one client's data out of another client's answer. The real divide forming in AI tools isn't who has the most connectors — it's who scopes them.

Peter McCarroll