The Advisory Edge

33 articles

Stop selling compliance on its own

Stop selling compliance on its own

AI is making compliance cheap to deliver — and that's exactly what makes advisory affordable to clients for the first time. When the cost of producing the books or the return falls, the freed capacity funds the advisory, so it folds into a price the client already absorbs instead of a premium they refuse. The catch: you can pass those savings through as a lower fee or use them to fund advisory — not both.

Peter McCarroll
Peter McCarroll
Intuit Stopped Competing With You

Intuit Stopped Competing With You

At its June 23 Connect ON event, Intuit told accountants it will stop marketing bookkeeping to their clients — "full stop" — while quietly raising prices "to reflect the value" of AI and sunsetting QuickBooks Online Accountant by the end of 2026. The retreat is real, but it's the tell: Intuit makes more money owning the platform than competing with you on the books. Here's what the warm language is actually buying — and the one thing you shouldn't hand the platform.

Peter McCarroll
Peter McCarroll
When the close costs $49

When the close costs $49

An AI bookkeeping startup just raised $10 million to close the books for $49 a month — and it's run by the founder whose last cheap-bookkeeping venture went bankrupt. A room of small-firm owners landed on an uncomfortable truth: fee pressure on the monthly close now comes from four directions at once.

Peter McCarroll
Peter McCarroll
The AI operating system under the advisory firm you promised

The AI operating system under the advisory firm you promised

Six layers — firm identity, tech stack map, client registry, workflow templates, agent slots, monitoring. Four of them have real value with zero AI agents running. Most CAS firms don't have any of them in deliberate form, which is why their AI investments keep producing chatbots wearing the firm's logo instead of real changes to how the practice operates.

Peter McCarroll
Peter McCarroll
Quality control in AI bookkeeping: what's the human for?

Quality control in AI bookkeeping: what's the human for?

Ian Crosby, the founder behind Bench, just launched an AI service that does a small business's books for $49 a month. The reflex is to argue AI isn't good enough yet — but that's the wrong question. As production automates and the data stops arriving pre-trusted, the durable human role moves to quality control: catching what the AI gets wrong, standing behind the numbers, and turning that into advice.

Peter McCarroll
Peter McCarroll